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Wieden + Kennedy London

Nike

The Toughest Athletes

Empowerment made engaging.

Opening with a question is a tried and tested way of pulling your audience in – but with everything Nike do, this is no ordinary question posed to no ordinary audience. This Trueview spot titled 'The Toughest Atheletes' asks mothers what makes them one – answering by artfully showcasing the strength and commitment of female athletes as they transition into motherhood. Voiced by iconic athlete – and mother – Serena Williams.