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Grey New York

Gillette

We believe: The best man can be

An old-school tagline becomes a rally cry.

It's hard to imagine two worlds more different than 2020 and 1983 - when "The best a man can get" first arrived on our screens. Clearly Gillette needed to clarify their definition of "manliness". Remake it for #metoo. The result was this TrueView spot - ambitious, brave and polarising.