This spot takes advantage of the YouTube platform by engaging viewers from the opening with a speaking to camera moment. Then with weaponised craft and filmaking, it lures them from safety to an uncomfortable reality. Its a perfect example of visual storytelling for the TrueView medium.
The Monkeys
UN Women Australia
When Will She Be Right?
Taking a disarming TrueView look at equality.
Platforms: YouTube
Formats: Trueview Ads
Verticals: Other
Tags: Borrow from Creators, Craft, Film, Impactful, Storytelling
Regions: Global
Countries: Australia
Language: English
Date Published: 05/03/2021