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GSP

Cheetos

Win what you see

Encouraging the audience to get creative

It’s wrong to plays with your food, but Cheetos have incentivised it. Based on the insight that not all Cheetos are the same shape, the TrueView spot encourages the audience to film content for the chance to win. A simple idea executed perfectly in 6 seconds Just quietly, the campaign led to the Cheetos strongest sales week ever. Every client wants to go viral, this one did.