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3 minutes of insight-driven, taboo-busting genius

It's not often a piece of advertising smashes conventions as powerfully as this. Feminine hygiene has used blue liquid and women splashing in the ocean as the 'polite' way to advertise their products for decades. Not any more. Raw, confronting, but sensitive and sympathetic, this 3+ minute TrueView ad is incredibly crafted - with the perfect mix of animation and live action. Not a frame is wasted.