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Humanaut

Organic Voices

World's Most Skippable Ad

How a thirty minute ad telling viewers to skip rose to the top of their watch list.

When someone tells you to do something, you’re bound to do the opposite. That’s why this entertaining TrueView spot tells viewers to skip from the get go—but gives them 30 minutes to hang around for. It’s a rollercoaster of comedy and drama with each passing second driving the message home from the opening.