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Memac Ogilvy & Mather


World's Smallest Ikea Store

How Display helped IKEA build an award winning ad.

Ikea pushes space saving to the limit by accommodating 2,800 products into 300x250 pixels, available to both browse and purchase. Targeting apartment hunters on real estate sites made the message even more relevant and memorable—Showing there’s no limit to what you can do with Display.