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Wieden + Kennedy

Nike

You can't stop us

World-class editing proves not all montages are created equal

Your brief is to research over 4000 pieces of archival sports footage. Then syncronise 72 clips with a split screen. The montage in this TrueView spot features different sports from different nations, uniting people through the universal passion for sport. Clean editing and seamless transitions mean this a simple idea is executed perfectly.

Platforms: YouTube

Verticals: Other

Tags: Cannes Lions, Content, Content Creators, Storytelling, Video Craft

Regions: North America

Countries: USA

Language: English

Date Published: 30/07/2020

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Winner: Film Craft Lions, Cannes Lions International Festival of Creativity (2020/2021) Winner: Film Lions, Cannes Lions International Festival of Creativity (2020/2021)