Zyrtec shows us they understand their audience, speaking their language in the first few seconds. Insights were brought to life in quirky ways, repaid by audience views. This creative formula extended into a winning combination of formats to really drive home the message.
JWT
Zyrtec
Zyrtec Muddle Shop
Opening with a little audience empathy goes a long way.
Platforms: YouTube
Formats: Bumper Ads, Trueview Ads
Verticals: Health
Tags: Bumpers, TrueView, YouTube
Regions: North America
Countries: USA
Language: English
Date Published: 13/04/2018