What would you do without the internet? The TrueView spot has Egyptian comedian Ali Rabee sing lyrics to a catchy jingle that answer this in fun fashion. While not perfect, the talking animals have enough personality to match the tone. Ali telling the cat won’t be able to watch “million cats in a million videos” and reflects with a turtle “without a GPS, you are so slow”. Even without understanding the lyrics you can see the universal truths.
Leo Burnett
Orange
Ali Rabee - Pet store
Writing benefits into lyrics
Platforms: YouTube
Formats: Trueview Ads
Verticals: Tech/Telco
Tags: Celebrity, Creative Content, Longform, Quirky, YouTube Ads Leaderboard
Regions: Africa
Countries: Egypt
Language: English
Date Published: 31/01/2019
