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DDB Sydney

McDonald's

Anything For Love

McDonald's shows there are limits to love, but not when it comes to time.

The right amount of time is taken to draw viewers in and pose the question - what would you do for love? A perfect use of the medium to keep viewers watching. A fantastic example of human insight being executed for a longer format. Leveraging Meatloaf’s 'Anything for love' to draw viewers in and pose the question… After sacrificing so much, what could this father possibly not do for love?

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