You don’t always have to have the loudest voice to get people’s attention, sometimes you just have to say something you really ought not to. This Apple privacy spot lures viewers with a secret in the first few sections, and then continues the comedy—taking audiences all the way to the punchline (and their ads message).
TBWA/Media Arts Lab
Apple
Oversharing
How a juicy secret can capture the TrueView audience.
Platforms: YouTube
Formats: Trueview Ads
Verticals: Tech/Telco
Tags: Film, Quirky, Story Jump, Storytelling
Regions: Global
Language: English
Date Published: 03/09/2020