Create with Google
Create with Google
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TBWA/Media Arts Lab



How a juicy secret can capture the TrueView audience.

You don’t always have to have the loudest voice to get people’s attention, sometimes you just have to say something you really ought not to. This Apple privacy spot lures viewers with a secret in the first few sections, and then continues the comedy—taking audiences all the way to the punchline (and their ads message).

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