The demanding boss. The odd guy from finance. And the scrappy team. Each character in this TrueView spot is so well written it almost feels like a sit-com. Importantly, Apple products drive the story by solving problems but it never feels pushy or forced.
Apple
Apple
The underdogs
Characters with depth. Selling with subtlety.
Platforms: YouTube
Formats: Trueview Ads
Verticals: Tech/Telco
Tags: Brand Story, Longform, Storytelling
Regions: North America
Countries: USA
Language: English
Date Published: 03/04/2019