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David Miami

Budweiser

Bigger Picture

Why not running a Super Bowl ad clocked millions of views for Budweiser.

Sometimes not running a Super Bowl spot can garner just as much attention for brands, if not more. For the first time in 37 years, Budweiser didn’t run a Super Bowl ad, and instead ran an adjacent YouTube spot about how they re-directed their media spend towards Covid-19 awareness. It's a spot that plays on the heartstrings to out from the crowd on the YouTube platform

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