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303 MullenLowe

Budget Direct

Captain Risky

Buckle up and get carried along for the ride.

A daring 360˚ video meant viewers didn’t take their eyes off the road, let alone this spot for Budget Direct. Running as a TrueView, it gave the audience an immersive experience and a whole lot of fun. Following that, was a extended ad that had viewers hooked in the first five seconds.

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