A daring 360˚ video meant viewers didn’t take their eyes off the road, let alone this spot for Budget Direct. Running as a TrueView, it gave the audience an immersive experience and a whole lot of fun. Following that, was a extended ad that had viewers hooked in the first five seconds.
303 MullenLowe
Budget Direct
Captain Risky
Buckle up and get carried along for the ride.
Platforms: YouTube
Formats: VR Video
Verticals: Finance/Insurance
Tags: Immersive Video, TrueView, YouTube
Regions: APAC
Countries: Australia
Language: English
Date Published: 10/01/2016