Dove used TrueView to stand our from other brands and experiment with confronting imagery during the pandemic. With striking images of the damage done by masks to healthcare workers faces, Dove created a spot with no moving footage—giving it huge impact on a media rich platform.
Ogilvy Canada
Dove
Courage
Unmasking beauty with static imagery.
Platforms: YouTube
Formats: Trueview Ads, COVID-19
Verticals: CPG/FMCG
Tags: Film, Storytelling, Craft, Impactful, Inspirational, COVID-19, Coronavirus, Corona, COVID, Experiment
Regions: North America
Countries: Canada
Language: English
Date Published: 06/04/2020