Imagine pitching a PSA idea as "Young cowboy yodelling his way through song lyrics about farting cows". It's about as far from a traditional PSA as humanly possible. Yet Burger King have clearly delivered their message; "Adding lemongrass to a cow's diet reduces methane". Over-the-top styling and directing makes this TrueView ad a genuine winner.
We Believers
Burger King
Cows Menu
Public Service Announcements have never been quite like this.
Formats: Trueview Ads
Verticals: QSR
Tags: Creative Content, Family, Film, Longform, Quirky, Youth
Regions: Global
Countries: USA
Language: English
Date Published: 16/07/2020