Create with Google
Create with Google
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TBWA/Media Arts Lab


Creativity Goes On

How creativity found a home on TrueView.

This gentle piece from Apple showcases all the creative ways their customers are using their devices during lockdown. The sentimental piece takes full advantage of the length available on TrueView, and pays homage to the people using their devices by re-using their content for the spot—a play that feels right at home on YouTube

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