This gentle piece from Apple showcases all the creative ways their customers are using their devices during lockdown. The sentimental piece takes full advantage of the length available on TrueView, and pays homage to the people using their devices by re-using their content for the spot—a play that feels right at home on YouTube
TBWA/Media Arts Lab
Apple
Creativity Goes On
How creativity found a home on TrueView.
Platforms: YouTube
Formats: Trueview Ads, COVID-19
Verticals: Tech/Telco
Tags: Borrow from Creators, Corona, Coronavirus, COVID, COVID-19, Craft, Emotional, Film, Impactful, Quirky
Regions: North America
Countries: US
Language: English
Date Published: 10/04/2020