Imagine writing a TrueView spot that starts with a global superstar demanding the phone and saying "Get those [Client Name] fools on the line." Truth is, it's rare to find a client so self-aware. Just Eat's jingle had been annoying customers all over Britain. But, rather than pushing back, Just Eat embraced it. Of course, it helps to have a musical icon like Snoop re-write the mnemonic.