Imagine writing a TrueView spot that starts with a global superstar demanding the phone and saying "Get those [Client Name] fools on the line." Truth is, it's rare to find a client so self-aware. Just Eat's jingle had been annoying customers all over Britain. But, rather than pushing back, Just Eat embraced it. Of course, it helps to have a musical icon like Snoop re-write the mnemonic.
McCann
Just Eat
Did somebody say Just Eat? ft Snoop
Self-deprecation at its finest
Platforms: YouTube
Formats: Trueview Ads
Verticals: QSR
Tags: Borrow from Creators, Celebrity, Video Craft
Regions: Europe
Countries: UK
Language: English
Date Published: 07/05/2020