With borders closed, expect a long list of domestic tourism ads. Drone shots. Engaging activities. Smiling faces. NZ Tourism didn't do that. Instead we meet everyday Kiwis who are using their time in lockdown productively - making a list and checking it twice. Proof that, with a little original thinking, testimonials can still be engaging.
Special Group
NZ Tourism
Do something new New Zealand
Using lockdown to do a 'To Do' list
Platforms: YouTube
Formats: Trueview Ads, COVID-19
Verticals: Travel/Tourism
Tags: Be Topical, Coronavirus, COVID, COVID-19, Film, Inspirational
Regions: APAC
Countries: New Zealand
Language: English
Date Published: 21/05/2020