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FCB Canada

Canadian Down Syndrome Society

Down Syndrome Answers

Questions were asked, and brilliantly answered using a beautifully execited Search strategy.

The Canadian Down Syndrome Society used video responses to answer 40 of Google's most asked questions regarding Down Syndrome. This provided the crucial information people needed to make an informed decision, answering questions over 240,000 times and creating a 101% lift in organic traffic to the site.

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