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Tourism Australia

Dundee: The Son of a Legend Returns Home

How a fake movie trailer genuinely turned heads.

YouTube is a one stop shop for film trailers and exclusive Hollywood content, making it the perfect place for Tourism Australia to launch a campaign based on a fake Crocodile Dundee sequel. Each of the TrueView spots were used as a vehicle to showcase the beauty Australia has to offer, all cleverly disguised as the content viewers were already seeking out.

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