Creating an enormous amount of tension from the first few seconds and combining it with a quirky set visuals, this PSA spot is a masterclass in building TrueView anticipation.
Real Art
Ohio Department of Health
Flatten the Curve
How ODH set a TrueView trap.
Platforms: YouTube
Formats: Trueview Ads, COVID-19
Verticals: Government
Tags: Film, Story Jump, Craft, Experiment, Quirky, Impactful, COVID-19, Coronavirus, Corona, COVID
Regions: North America
Countries: US
Language: English
Date Published: 09/04/2020