While they're known for their storytelling, Disney pulls some tricks from the TrueView playbook for this spot. Opening with the brand upfront, a compelling and emotional storyline and product front and centre, its a Christmas spot guaranteed to deliver.
The Walt Disney Company
Disney
From Our Family To Yours
How Disney did TrueView
Platforms: YouTube
Formats: Trueview Ads
Verticals: Entertainment
Tags: Christmas, Craft, Film, Impactful, Longform, Storytelling
Regions: North America
Countries: USA
Language: English
Date Published: 02/11/2020