Told as though it were a cabin safety briefing, LATAM airways used TrueView to share with passengers their role within the current climate. Composed with sweeping aerial shots interspersed with at home shenanigans, the spot takes advantage of TrueView to usher in a new sense of brand purpose.
McCann
LATAM
Further Together
How storytelling helped LATAM pivot brand purpose.
Platforms: YouTube
Formats: Trueview Ads, COVID-19
Verticals: Travel/Tourism
Tags: Borrow from Creators, Corona, Coronavirus, COVID, COVID-19, Film, Impactful, Inspirational, Storytelling
Regions: LATAM
Countries: Chile
Language: English
Date Published: 01/04/2020