Create with Google
Create with Google

McCann

LATAM

Further Together

How storytelling helped LATAM pivot brand purpose.

Told as though it were a cabin safety briefing, LATAM airways used TrueView to share with passengers their role within the current climate. Composed with sweeping aerial shots interspersed with at home shenanigans, the spot takes advantage of TrueView to usher in a new sense of brand purpose.

Learn more