Tackling a big global goal is a challenge when in order to create change, you need audiences to engage. Taking advantage of varying actions taken by viewers, Global Goals were able to involve people in a relatable and emotional storyline that brought them back into the fold with every impression. It's a great example of dynamic storytelling created fit for purpose on platform for a worthwhile goal.
Dentsu & Tribeca Studios
Global Goals
Gender Equality
Harnessing sequencing to support gender equality.
Platforms: YouTube
Formats: Winning Combination
Verticals: Other
Tags: Film, Impactful, Pulses Racing, Quirky, Story Jump, Storytelling
Regions: Global
Countries: Thailand
Language: English
Date Published: 29/07/2020