This spot takes user generated content to share a quirky inspirational message for all the things people can be learning during their time in lockdown. Making full advantage of what feels natural on the YouTube platform, this TrueView ad plays just like the content viewers are already enjoying in their in-stream experience.
Ogilvy India
Tata Sky
Ghar Baithe Baithe Kuch Seekhein
How Tata Sky taught us there's always something to learn with user generated content.
Platforms: YouTube
Formats: Trueview Ads, COVID-19
Verticals: Tech/Telco
Tags: Film, Borrow from Creators, Quirky, Inspirational, COVID-19, Coronavirus, Corona, COVID
Regions: APAC
Countries: India
Language: English
Date Published: 31/03/2020