Imagine trying to pitch “racism as a charity” to a room full of government clients. Then getting the idea approved. This TrueView spot takes a fresh approach to combating racism. A brief that’s not changed for decades. The celebrity presence of Tatiki Waititi helps to deliver a cracking script with simple, monochrome art direction simple. Tapping into the infamous Kiwi dry sense of humour hasn’t stopped this ads popularity – with it hitting a nerve in 187 countries.
Clemenger BBDO
NZ Human Rights Commission
Give nothing to racism
A style twist opens fresh eyes
Platforms: YouTube
Formats: Trueview Ads
Verticals: Government
Tags: Diversity, Impactful, Storytelling
Regions: APAC
Countries: New Zealand
Language: English
Date Published: 14/06/2017