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Clemenger BBDO

NZ Human Rights Commission

Give nothing to racism

A style twist opens fresh eyes

Imagine trying to pitch “racism as a charity” to a room full of government clients. Then getting the idea approved. This TrueView spot takes a fresh approach to combating racism. A brief that’s not changed for decades. The celebrity presence of Tatiki Waititi helps to deliver a cracking script with simple, monochrome art direction simple. Tapping into the infamous Kiwi dry sense of humour hasn’t stopped this ads popularity – with it hitting a nerve in 187 countries.

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