This TrueView spot for New Zealand's Human Rights Commission is the perfect example of how new story arcs are engaging new audiences in new ways. In this case, proving that when you starve racism of the encouragement it needs to grow, you actually stop it in its tracks.
Clemenger BBDO Touchcast
NZ Human Right Commission
Give Nothing to Racism
How TrueView helped challenge audiences with racism.
Formats: Trueview Ads
Verticals: Government
Tags: TrueView, YouTube, Content, Storytelling, Story Jump, Film, Borrow from Creators, Impactful, Funny, Quirky
Regions: APAC
Countries: New Zealand
Language: English
Date Published: 14/06/2017