Create with Google
Create with Google

AMV BBDO UK & MediaCom

Snickers

Google Misspellings

Snickers knows yu cant spel properlie wen yoor hungrie.

Snickers deliberately bought search advertising against 25,381 misspelt words with some help from Google and an algorithm. They reached more than 500,000 people in two days with a message that underscored the brand platform that you're not yourself when you're hungry.

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