When your business model is build on the number of brand mentions, it's no surprise 'Influencers' can seem a bit cut throat. Hulu decided to embrace that. In this hilarious TrueView campaign they had NBA athletes paid per mention. Literally. The result? Their message could not have been clearer.
Big Family Table
Big Family Table
Hulu Sell Outs
At long last, an honest influencer campaign
Platforms: YouTube
Formats: Trueview Ads
Verticals: Tech/Telco
Tags: Award Winner, Brand Story, Funny, Influencer, YouTube Works Award Winner
Regions: North America
Countries: USA
Language: English
Date Published: 10/12/2019
YouTube Works Award
2020