Unilever's ice cream brand, Streets, opened up the doors to possibility with customised video. Delivering over seven million customised news bulletins from one base video, they reacted to daily trends and searches, ensuring they were fresh, top-of-mind, and delectably entertaining.
DDB
Streets
I-Scream
Rediscovering ice-cream in deliciously fresh ways.
Platforms: YouTube
Formats: Customised Creative
Verticals: CPG/FMCG
Tags: Case Study
Regions: APAC
Countries: Australia
Language: English
Date Published: 10/10/2017