To cut through the serious and the sombre, Channel 4 pushed this quirky piece. Lighthearted in tone, it takes advantage of the genre of material already on the YouTube platform to deliver a serious (albeit cheeky), PSA.
Channel 4
Channel 4
Important Safety Announcement for Your Arse
Channel 4's cheeky use of TrueView.
Platforms: YouTube, YouTube
Formats: Trueview Ads, COVID-19
Verticals: Entertainment
Tags: Corona, Coronavirus, COVID, COVID-19, Craft, Film, Quirky
Regions: Europe
Countries: UK
Language: English
Date Published: 09/04/2020