This powerful piece by BBDO uses an offline experiment to unearth the truth of our online behaviour. TrueView allows the story to unfold, making the pay-off that much more rewarding at the end.
BBDO NYC
Click With Compassion
In Real Life
A social experiment that's intentionally hard to watch.
Formats: Trueview Ads
Verticals: Government
Tags: TrueView, YouTube
Regions: North America
Countries: USA
Language: English
Date Published: 09/10/2017