What starts like "yet another peppy cooking show" quickly becomes sad, gritty and real. The art direction in this TrueView spot is the perfect mix of chef-doing-her-best and that-still-looks-inedible. It's a brave idea, perfectly delivered.
ADK
7-ELEVEN
Instant Lonely Meals
Misdirection at its finest.
Platforms: YouTube
Formats: Trueview Ads
Verticals: Retail
Tags: Film, Longform, Storytelling
Regions: APAC
Countries: Taiwan
Language: English
Date Published: 17/11/2019