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Apple

Apple

Introducing AirPods Pro

Sound visualised - the ultimate demonstration

How do you show sound? Two techniques are used in this TrueView spot. One, the supers have been created with graphics and type to mimic the AirPod’s features. And two, rather than have the product static, the AirPods have been shot in a dynamic rotation to complement the movement of the dancers. Sleek art direction with a twist.

Featured on YouTube ads leaderboard: Q4 2019

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