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Apple

Apple

Introducing iPhone 11

Staying true to the brand is anything but dull

Find a great track. Show the product being used by a quirky cast. Shoot interesting angles. Extreme close-ups. Benefit, benefit, benefit. Add some supers and you're done. True, Apple has used this approach for a while but it's still interesting, still watchable and still lands all those disparate features.

Featured on YT ads leaderboard: 2019 year-end wrap-up

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