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BBDO

Ford

Introducing the Mustang Mach-E

Recognise your past to celebrate your future.

Forget out with the old, in with the new. It would have been tempting to abandon the Mustang heritage and go ultra modern with the launch of the first electric model. In this TrueView spot, we meet the herd of Mustangs before introducing the all-electric Mach-E. Ford perfectly tippy-toes between attracting the young tech-heads without alienating the petrol-heads.

Featured on YouTube ads leaderboard: Q4 2019.

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