Experimentation is key and for IKEA it payed off with great success. Sometimes, all it takes for viewers to hang around to see what’s happening next is almost… nothing at all.
Åkestam Holst
IKEA
Irresistible Pointless TrueView
IKEA grabs attention by showcasing the mundane.
Formats: Trueview Ads
Verticals: Retail
Tags: Content, Film, Longform, Quirky, Story Jump, TrueView, YouTube
Regions: Europe
Language: English
Date Published: 12/11/2017