Experimentation is key and IKEA did just that, trying something new with great success. Who knew long-form videos featuring everyday people doing mundane things would be so watchable.
Åkestam Holst
IKEA
Irresistible Pointless TrueView
IKEA grabs attention by showcasing the mundane.
Formats: Trueview Ads
Verticals: Retail
Tags: TrueView, YouTube
Regions: Europe
Language: English
Date Published: 12/11/2017