When you can’t produce anything new, generating empathy is almost impossible. Almost. Clever use of B-roll and archive footage combine to create a fresh and emotive 60sec TrueView ad. Oh, and spot the not-so-subtle dig at other advertisers.
Frito-Lay In-house
Frito-Lay
It’s about people
How changing philosophy beats changing a logo.
Platforms: YouTube
Formats: Trueview Ads, COVID-19
Verticals: CPG/FMCG
Tags: Corona, Coronavirus, COVID, COVID-19
Regions: North America
Countries: US
Language: English
Date Published: 09/04/2020