Create with Google
Create with Google

Frito-Lay In-house

Frito-Lay

It’s about people

How changing philosophy beats changing a logo.

When you can’t produce anything new, generating empathy is almost impossible. Almost. Clever use of B-roll and archive footage combine to create a fresh and emotive 60sec TrueView ad. Oh, and spot the not-so-subtle dig at other advertisers.

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