YouTube has always been about more than simply sitting back and watching. This clever spot from CALM brings interactivity back into the mix by taking advantage of a UI element in a new way, proving that brands which can make viewers double take, are brands which can make viewers pay attention.
Recipe
CALM
Joe Marler: Finding The Words
How CALM hid the truth within the timeline.
Platforms: YouTube
Formats: Trueview Ads
Verticals: Health
Tags: Christmas, Film, Quirky, Story Jump, Storytelling
Regions: Europe
Countries: UK
Language: English
Date Published: 20/12/2020