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Goodby Silverstein & Partners

Global Goals

Life Below Water

Helping realise Global Goals by taking TrueView to new depths.

Taking a beautifully crafted look at the future of our oceans, this documentary short-film-cum-advertisment is a powerhouse of YouTube advertising. Luring viewers into each spot with obscure imagery and narration by the instantly recognisable Morgan Freeman, the spots follow all the rules to make engaging content. The series (7 spots in total) is made up of a mix of long-form pieces served amongst the shorter Bumpers and TrueView spots depending on how viewers engage.

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