Amidst the brands crying out for support for staying at home, Women's Aid cut the noise with an emotionally charged film of an empty London. Using TrueView to cast a stark contrast on what is a media rich platform, Women's Aid showed viewers a dark side of the lockdown.
Engine Group
Women's Aid
Lockdown
How empty streets paint a full picture for Women's Aid.
Platforms: YouTube
Formats: Trueview Ads, COVID-19
Verticals: Health
Tags: Corona, Coronavirus, COVID, COVID-19, Craft, Emotional, Film, Impactful, Storytelling
Regions: Europe
Countries: UK
Language: English
Date Published: 07/04/2020