When everyone wants to be using their gear outside, Dick's appealed to the indoor sports person in all of us by launching this quirky content-led TrueView spot. It highlights all the benefits you gain from sport, just at home. Interspersing their message with a content-led approach is a natural fit made for the YouTube platform.
Anomaly
Dick's Sports
Long Live Sport
How Dick's found housebound sports a home on TrueView.
Platforms: YouTube
Formats: Trueview Ads, COVID-19
Verticals: Retail
Tags: Borrow from Creators, Corona, Coronavirus, COVID, COVID-19, Film, Inspirational, Pulses Racing, Quirky
Regions: North America
Countries: USA
Language: English
Date Published: 29/03/2020