Lunar new year and sporting footwear wouldn't seem like a natural fit. But this TrueView spot manages to combine the two with a sprinkling of humour and charm. The annual family battle over hongbao red envelopes plays out over multiple years - making casting, styling and locations crucial. It's impossible to find fault.
Wieden+Kennedy
Nike
Lunar New Year - The Great Chase
Culturally sensitive insight, played out to comedic effect.
Formats: Trueview Ads
Verticals: Other
Tags: Creative Content, Family, Story Jump, Storytelling, TrueView
Regions: APAC
Countries: China
Language: English
Date Published: 14/01/2020