Using user generated content is a natural fit for the YouTube platform, and with it's agency producing it on their own phones from home—this spot is a masterclass in thinking inside the box.
TBWA
Ikea
Make Home Count
How IKEA staff found a home on TrueView.
Platforms: YouTube
Formats: Trueview Ads, COVID-19
Verticals: Retail
Tags: Borrow from Creators, Content, Corona, Coronavirus, COVID, COVID-19, Film, Inspirational, Quirky
Regions: APAC
Countries: Singapore
Language: English
Date Published: 02/04/2020