Create with Google
Create with Google

Squarespace In-house

Squarespace

Make It with Idris Elba

Why the first five seconds matter.

No matter how long the spot, the first five seconds is crucial. Squarespace used TrueView to tell a detailed, long-form story by combining humour and celebrity. Plus, they let their audience know what they were getting into upfront, in just those first few seconds.

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