Meet Graham is a wonderful example of how great creative can take advantage of technology. Visitors to the real-world installation were treated to an experience where they could peer under his skin, providing rich information without anything needing to be installed on the sculpture.
Clemenger BBDO
TAC
Meet Graham
How AR helped viewers confront a startling reality.
Verticals: Government
Tags: ARCore, Case Study, Content, Impactful, Interactive, Quirky, Understand The Environment
Regions: APAC
Countries: Australia
Language: English
Date Published: 10/10/2017