More proof that data isn't always dull. Over 2,000 variations of these 6sec pre-roll spots were tailored to the type of video and the user's carrier. Seemlessly. The only numbers more impressive are the results.
Goodby Silverstein
Xfinity
Mobile data in dollars
Turning pre-rolls into price tags
Platforms: YouTube
Formats: Trueview Ads
Verticals: Tech/Telco
Tags: Award Winner, Data Integration, Innovation, Quirky, YouTube Works Award Winner
Regions: North America
Countries: USA
Language: English
Date Published: 02/08/2018
YouTube Works Award
2020