Research showed moms were turning to YouTube for parenting tips, so Yoplait got in on the conversation. Using Director Mix, they created a TrueView ad supported with bumpers to ensure whatever moms searched, they were there to cheer them on.
72andSunny
Yoplait
Mom On
Talking to moms on a whole new level, thanks to Director Mix.
Formats: Bumper Ads, Customised Creative, Trueview Ads
Verticals: CPG/FMCG
Tags: Be In The Moment, Case Study, Customised Creative, Data Integration, Funny, Mobile Framing, Quirky, Search, TrueView, YouTube
Regions: North America
Countries: USA
Language: English
Date Published: 06/01/2019