A well shot action sequence with some added melodrama – as expected from Old Spice. This creative series of TrueView videos bounce off a great insight: “Men use ridiculous excuses.” Whether it’s the friend on a diet, a new dad or a workaholic, Old Spice have covered a wide range of younger audiences while still not alienating their traditional market. Explosions, ziplines, escape routes, are we watching an ad or a movie trailer?
Wieden & Kennedy
Old Spice
Never let a friend lose his swagger
Helping a brother out.
Platforms: YouTube
Formats: Trueview Ads
Verticals: CPG/FMCG
Tags: Film, Funny, Storytelling, YouTube Ads Leaderboard
Regions: North America
Countries: USA
Language: English
Date Published: 22/07/2019
