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Wieden & Kennedy

Old Spice

Never let a friend lose his swagger

Helping a brother out.

A well shot action sequence with some added melodrama – as expected from Old Spice. This creative series of TrueView videos bounce off a great insight: “Men use ridiculous excuses.” Whether it’s the friend on a diet, a new dad or a workaholic, Old Spice have covered a wide range of younger audiences while still not alienating their traditional market. Explosions, ziplines, escape routes, are we watching an ad or a movie trailer?

Featured on YouTube ads leaderboard: Q3 2019.

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